About HOK

Our story behind the HOK fragrance house.

Intense, long-lasting fragrance made for everyone, minus the designer markup.

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Pay for the fragrance. Not the name.

  • 100,000+ Happy customersPeople who chose to pay for the fragrance, not the name.
  • 4.8 Average ratingFrom customers who wear HOK every day.
  • 30-day Money-back guaranteeTry any scent. If it isn't you, send it back within 30 days.

Intense fragrance in every bottle. Prices that won't be beat.

At HOK, we believe scent is a powerful form of self-expression. Whether you're drawn to bold, warm and spicy fragrances or something clean and fresh, everyone deserves a collection of scents that reflects who they are. That's why we make intense, long-lasting fragrance and keep it affordable.

Smelling your best isn't about sticking to one fragrance. It's about choosing the right scent for your outfit, mood or occasion. With over 20 scents to choose from, HOK makes it easy to build a collection. Try one, and we're confident you'll be back for more.

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What we stand for.

Values that guide us today and help us make better decisions for the future.

Craftsmanship

Our Extrait de Parfum carries up to 25% fragrance oil, among the most concentrated fragrances on the market. Our oils are sourced from France, the global leader in perfumery.

Fragrance for everyone

Everyone should own a collection of favorite scents without breaking the bank. Fragrance should be fun and affordable, so we keep prices low and quality high.

Transparency

We pay for quality, not a prestige tax. Every scent is our own, and when we say a fragrance is inspired by a famous profile, that is exactly what it is: a clear point of reference.

Responsibility

Our packaging uses recyclable materials wherever possible, and we work with suppliers who put ethical sourcing first.

Choose with confidence. Every order is risk-free.

Try any scent for 30 days. If it isn't you, send it back, even if you've used it.

Order

Pick your scents, single bottles or a bundle. Every bottle ships in our signature HOK box.

Try

Wear it for real. Day, night, work, weekend. You'll know within a week.

Decide

Love it, keep it. Not for you? Send it back within 30 days for a full refund.

Order

Pick your scents, single bottles or a bundle. Every bottle ships in our signature HOK box.

Try

Wear it for real. Day, night, work, weekend. You'll know within a week.

Decide

Love it, keep it. Not for you? Send it back within 30 days for a full refund.

Find your scent

Shop the women's and men's collections, or mix and match.

For her

For her

Shop women
For him

For him

Shop men
HOK extrait de parfum bottles stacked on black and white HOK gift boxes

Wear more. Save more.

Your first HOK+ month is €2,75, then it's €27,95 a month, and every full monthly payment comes back to you as €27,95 in store credit. Members also get an extra 10% off every order, free shipping and early access to new scents. Skip, pause or cancel anytime.

Learn about HOK+

Our best sellers

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  • HOK Visionary fragrance bottle
    • Best seller

    VISIONARY

    Inspired by LV Imagination

    From €36,95

  • HOK Aurelius fragrance bottle
    • Best seller

    AURELIUS

    Inspired by Creed Aventus

    From €36,95

  • HOK Crimson 540 fragrance bottle
    • Best seller

    CRIMSON 540

    Inspired by Baccarat Rouge 540

    From €36,95

  • HOK Savage fragrance bottle

    SAVAGE

    Inspired by Sauvage

    From €36,95

Brand ownership & disclaimer

HOK is an independent fragrance brand. We are not affiliated with, endorsed by, sponsored by or connected to any designer, niche or other fragrance house or trademark owner. We do not sell or resell original designer fragrances: every HOK product is our own, independently produced fragrance. References to well-known fragrance styles or scent profiles are for comparison and identification only. Read the full disclaimer.