Inspired by Love, Don't Be Shy
Rated 4.7 out of 5SWEET CONFIDENCE
Bright and floral at first, then it melts into a sweet, creamy vanilla and caramel finish that smells like dessert on your skin.
Selling out fast 89% sold out
30-day money-back guarantee
Don't love it? Your money back within 30 days.
Scent notes
Scent family: Floral & Romantic, Fresh & Citrus, Sweet & Gourmand
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Top: The first notes you smell
Neroli, Bergamot, Pink Pepper -
Heart: The heart of the perfume
Orange Blossom, Iris, Jasmine, Honeysuckle -
Base: The notes that linger all day
Caramel, Sugar, Vanilla, Musk
About
Bright and floral at first, then it melts into a sweet, creamy vanilla and caramel finish that smells like dessert on your skin.
Perfect for
- The woman who owns her sweet side without apology
- Days when you want to smell like the most approachable person in the room
- A scent that people lean in closer to get more of
- Best for
- Casual days, brunch, everyday wear
- Scent intensity
- Moderate How far the scent carries. Extrait de Parfum has more oil, so it projects stronger and lasts longer.
- Concentration
- 15% oil
- Gender
- Women
Loved by 100,000+
What our customers are saying about HOK.
Sweet Confidence is rated 4.7/5 from 4,530 reviews.
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Why We Use More Oil
Most designer bottles are watered down. You’re paying for the name, not the juice.
The numbers
- 25% fragrance oil in ExtraitUp to 25%. Eau de Parfum has 15%.
- 12h+ wear with ExtraitEau de Parfum: 4 to 6 hours
- 100,000+ happy customersand counting
Why HOK?
| What is compared | Others | |
|---|---|---|
| Smells like the original | Yes | No |
| Up to 25% oil (Extrait) | Yes | No |
| Lasts 12+ hours (Extrait) | Yes | No |
| A fraction of designer prices | Yes | No |
| Rated 4.8 by 100,000+ | Yes | No |
| 30-day money-back guarantee | Yes | No |
| HOK+ pays you back in credit | Yes | No |
What's inside, and why you'll smell amazing
Three layers of notes, one scent.
- Neroli
- Bergamot
- Pink Pepper
Top notes
What you smell first.
- Orange Blossom
- Iris
- Jasmine
- Honeysuckle
Heart notes
What comes through once it settles.
- Caramel
- Sugar
- Vanilla
- Musk
Base notes
What stays on your skin all day.
- Floral & Romantic
Scent family: Floral & Romantic
Jasmine, rose, iris, violet and orange blossom. Soft, elegant and romantic.
- Extrait de Parfum
Extrait de Parfum
Up to 25% fragrance oil. Same scent, made to last 12+ hours.
Best layered with
- Best seller
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Questions, answered
Everything people ask before their first bottle.
Every HOK scent is inspired by a designer fragrance: same vibe, way smaller price tag. Not sure it is your thing? You get 30 days to try it.
Eau de Parfum (15% oil) lasts 4-6 hours. Extrait de Parfum (25% oil) lasts 12+ hours and projects stronger.
Same scent, different strength. Extrait has more oil (25% vs 15%), so it lasts longer and projects stronger. Most customers pick Extrait.
All our fragrances are certified by laboratories. If your skin is sensitive, test a small spot on your wrist first.
Fragrance is personal. If your HOK isn't for you, send it back within 30 days for your money back. Email contact@thehok.com to start.
Shipping is free on every U.S. order. We ship in 1-2 business days (Monday to Saturday) and delivery takes 4-7 business days.
