CLOSING DOWN
CASE NO. 2026-REBRAND
NOTICE OF CLOSURE
FINAL NOTICE — EVERY BOTTLE MUST GO
TO: Every bottle left in our unit
FROM: Harry Singh, Founder, HOK
SIGNED: October 2, 2026
RE: We got sued. We lost. We're closing.
BY: The moment the last bottle sells

I was twenty when a courier made me sign for an envelope I assumed was from the bank. It was a claim over our name. A company with more attorneys on its letterhead than this company has people decided five letters on our bottles sat too close to theirs — and they were right enough that fighting it would have cost more than this business makes in a year.

So on the 2nd of October, 2026, I signed it away. And I can't afford to start again from nothing. Which leaves me standing in a rented unit full of perfume, wearing a name I'm not allowed to sell under, with a business that ends when the shelf does.

Same fragrance inside the glass. Same 12-hour wear. The same 22 scents people have been reordering all year. $15 a bottle. 3 for $45, 4 for $60. It isn't a promotion — it's what you charge when you're clearing out.

01 The envelope. A claim over our name.
02 The quote. More than a year of revenue to fight it.
03 The signature. We gave the name back.
04 The unit. Full of glass we can't relabel.
05 The end. Last bottle out, lights off.
EXHIBIT A — HOW IT HAPPENED
The unit
EXHIBIT B — THE UNIT

TERMS OF CLOSURE

  • 3 bottles for $45 · 4 for $60 — $15 each
  • Any 3 or 4 of our 22 scents · same 50ml, same fragrance
  • No reprint, no restock, no second run
  • Free U.S. shipping · full refund within 30 days, honoured to the last order
  • When the unit is empty, HOK closes
TAKE MY BOTTLES BEFORE THEY'RE GONE →
HARRY SINGH — FOUNDER & CEO, HOK
FINAL
NOTICE

3 for $45 · 4 for $60 · $15 each

TAKE MY BOTTLES →