Hok Scents Sued Us. We're Rebranding. And Every Old-Label Bottle Just Dropped to $15.
Here's the short version: we got sued over our name. We're rebranding to HOK. And every bottle with the old Hok label has to go — fast. That's why you can grab 3 full-size bottles for $45 right now. Same fragrances. Same 12-hour wear. $15 a bottle. When the old labels sell out, this price disappears with them.
1. Yes — the lawsuit is real
Hok Scents took us to court over the name. We're a small team. We could spend the next two years paying lawyers… or we could rebrand and move on. We chose to move on. HOK is becoming HOK.
2. Their lawsuit is your discount
A forced rebrand means forced clearance. We can't sell bottles that say Hok forever — so instead of letting them rot in a warehouse, we marked them down to $15 a bottle. You're not paying for a lawsuit. You're profiting from one.
3. Same juice. Same bottle. Different sticker.
Nothing about the fragrance changes. Same oils. Same concentration. Same 12-hour wear. The only difference between a Hok-label bottle and next month's HOK-label bottle is the sticker — and about $25 in price.
4. Do the math: $150 of fragrance for $45
These bottles sell for $49.99 each at full price. Three of them: $149.97. Your price today: $45. That's 70% off — not because we wanted to, but because we have to.
5. Pick any 3 of 22 scents
Inspired by Baccarat Rouge, Creed Aventus, Sauvage, Black Opium and 18 more of the world's most iconic fragrances. You choose the 3. Mix them, match them, gift one — your call.
6. 49,000+ reviews. 4.8 stars. Zero risk.
Tens of thousands of customers rated us 4.8 stars. And you're covered by a 30-day money-back guarantee — wear them for a month, and if you're not getting compliments, send them back for a full refund.
7. When the labels run out, the price runs out
This isn't a fake countdown. When the last Hok-label bottle ships, the same scents relaunch under HOK at full price. There is no restock at $15. Whatever's in stock is all there will ever be.
3 bottles. $45. Done.
That's $15 a bottle — 70% off — while old-label stock lasts
Pick any 3 of 22 scents. Free U.S. shipping. 30-day money-back guarantee.
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