HOK+Membership

$2.95/month*
  • Extra 10% off storewide
  • $29.99 store credit every month
  • Free bottle every 3 months

*$2.95 for your first month, then $29.99 every 30 days until canceled. Every full monthly payment becomes $29.99 store credit. No automatic shipments. Pause, skip or cancel anytime.

HOK+Membership
$29.99/mo, back as credit
Non-member
$0/mo
Extra 10% off storewide
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$29.99 store credit every month
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First month $2.95*
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Free shipping, always
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Free bottle every 3 months
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Early access to drops
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What members are saying.

★★★★★

The best fragrance subscription I have

I've tried Scentbird and a few others, but HOK gives you full size bottles plus credits on top. It's literally free money and every scent smells incredible. I honestly don't know why anyone would still mess around with sample sizes when this exists.

Mark S.
★★★★★

Great service

Support responds fast and I've gotten a few free bottles with it too.

Hunter R.
★★★★★

Worth every penny

I was skeptical at first, but the credits system is real. I banked a couple months' worth and grabbed bottles I'd never pay full price for. Between the full bottles and the credits it's honestly underpriced for what you get.

Devon M.
★★★★★

People always ask

Visionary gets me stopped constantly.

Marcus J.
★★★★★

Perfect gift

Got this for my son and he uses it every single month. He's on his 5th bottle now and keeps telling me all his friends ask where he got it from. Best gift I've given him in a long time, honestly.

Katherine I.
★★★★★

The credits are genius

I skip months when I want and the credits just stack up.

Renee P.
★★★★★

Smells so good

Every bottle I've received has been a hit.

Jamal K.
★★★★★

Support actually helps

Had a question about my order and they got back to me same day. Fixed everything and threw in a little extra on top. That's the kind of thing that keeps me subscribed.

Sofia L.
★★★★★

Free money, literally

The credits add up so fast.

Dana W.
★★★★★

5 bottles deep

No plans to cancel.

Ethan G.
★★★★★

Visionary is unreal

I get stopped constantly when I wear it. Legit the most compliments I've ever gotten from a single scent, and I've been collecting cologne for years now.

Andre H.
★★★★★

Simple and flexible

I love that I can pause or skip whenever I want. No pressure, no weird fees.

Megan C.
★★★★★

Great value

For what you pay versus what you get, it's a no brainer. Full bottle plus credits every month. I actually did the math once and it's a steal compared to buying at retail.

Derek S.
★★★★★

Customer service is top notch

Emailed about a shipping delay and they replied in minutes and made it right.

Lila V.
★★★★★

Smells expensive without being expensive

People assume I dropped a fortune on these colognes. The quality is way above the price point, which is rare in a subscription.

Omar T.
★★★★★

Credits = free bottles

I've already redeemed credits for two free bottles since I started. The system is way more generous than I expected.

Malik D.
★★★★★

Recommended to everyone

I've sent my referral link to half my friend group and they all love it too. HOK genuinely nailed the subscription model.

Rachel W.
★★★★★

Free bottle every few months

Between the credits and the promos I've gotten more free bottles than I expected. It's become a little collection I didn't plan on having.

Vincent K.
★★★★★

The quality is legit

Every bottle has been full strength and smells exactly right.

Bianca S.
★★★★★

Helped me find my signature scent

Tried a bunch of bottles through HOK and finally landed on the one I'll wear forever. Worth it for that alone, even ignoring all the free stuff.

Jasmine A.
★★★★★

The credit system is fair

You get rewarded just for staying subscribed. One of the few subscriptions where loyalty actually pays off instead of being taken for granted.

Nina G.
★★★★★

Compliments every day

I wear something from HOK basically every day and I get comments constantly.

Luis E.
★★★★★

Gifted it to my brother

He was hesitant but now he texts me when his box ships. Converted another one.

Emily H.
★★★★★

More than just cologne

The credits let me branch out and try scents I'd never buy blind. It's made me way more adventurous with my collection.

Sam T.
★★★★★

Feels premium end to end

From the packaging to the bottles to the support, everything feels high-end for the price.

Olivia R.
★★★★★

No hidden fees

Everything is clear and upfront.

Blake N.
★★★★★

My collection grew fast

After a few months I have a legit rotation of full size bottles. My friends genuinely think I spent way more than I did, which says everything about the value.

Tara D.
★★★★★

Support went above and beyond

I messed up my order and they fixed it without making me feel dumb. Genuinely kind customer service, which is a rare thing these days.

Isabelle Q.
★★★★★

Visionary is my go-to

I've never gotten this many compliments on one cologne.

Diego M.
★★★★★

The free money part is real

I was skeptical of the credits but they add up and I've used them to cover full bottles. It really is free money, exactly like they say.

Alyssa J.
★★★★★

Perfect for trying new scents

I've discovered so many new favorites without having to commit to full price bottles.

Nathan C.
★★★★★

Credits stack while I skip

Paused for two months and my credits were still there waiting. So flexible and fair.

Morgan H.
★★★★★

A little luxury

It's an affordable monthly treat I actually get excited about.

Chloe B.
★★★★★

Converted my whole team

Brought it up at work and now half my team is subscribed. We basically have a cologne club now.

Grant L.
★★★★★

Quality control on point

Every bottle arrives sealed and legit.

Vanessa P.
★★★★★

Won't ever unsubscribe

As long as HOK keeps doing what they're doing, I'll keep my subscription. It's the best value in fragrances, period, and I've genuinely looked. Full bottles, free credits, fast support — they just get it.

Isaac Y.

FAQ

What is HOK+?

HOK+ is a paid VIP membership for people building a broader HOK collection. Every full $29.99 monthly payment becomes $29.99 store credit, and you get an extra 10% off storewide, free shipping on every order, a free perfume gift every 3 months, and early access to drops.

Will HOK automatically send me fragrances?

No. HOK+ is a membership, not a subscription box — nothing ships unless you order it. You shop whenever you want and your perks apply automatically.

What am I billed, and when?

Just $2.95 for your first month, then $29.99 every 30 days until canceled. Every full $29.99 payment comes back to you as $29.99 store credit — your first credit lands with your first full monthly payment after the trial.

How does the $29.99 store credit work?

Sign in, add scents to your cart, and at checkout your balance appears under Store credit in the payment step — tick it and it comes off your total. Credit never expires while your membership is active, and it can’t be spent on the membership fee itself — it’s for scents.

Can member pricing combine with public promotions?

Yes. Your extra 10% applies storewide — on top of bundle deals and special promos — and your store credit stacks on top of that at checkout.

Can I cancel?

Anytime, in seconds, from your membership portal — pause, skip a month, or cancel with no lock-in and no fees.