Politique de confidentialité

Last Updated: September 28, 2026

1. Introduction

This Privacy Policy explains how Chandi Corp LLC, the owner and operator of the HOK brand and thehok.com (“HOK,” “we,” “us,” or “our”), collects, uses, discloses, and protects personal information. It also explains the rights and choices you have regarding your personal information.

This Privacy Policy applies to information we collect through our website at thehok.com, our online store, our email and text message programs, our social media pages, and any other website, service, or communication that links to this Privacy Policy (together, the “Services”). It does not apply to third-party websites, platforms, or services that we do not own or control, even if they are linked from our Services.

Please read this Privacy Policy carefully. By using the Services, placing an order, or submitting information to us, you acknowledge that you have read and agree to this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Services, purchase our products, or submit any information to us. Your continued use of the Services after we post changes to this Privacy Policy means you accept the updated Privacy Policy.

Data Controller. For the purposes of applicable data protection laws, Chandi Corp LLC is the data controller responsible for the personal information described in this Privacy Policy. Our contact details are provided in the “Contact Us” section below.

Definition of Personal Information. “Personal information” means information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, to a particular individual or household. It does not include deidentified or aggregated information, or information that is lawfully made publicly available.

2. Information We Collect

2.1 Information You Provide to Us

We collect information you provide directly, including when you place an order, create an account, subscribe to our emails or text messages, contact customer service, leave a review, complete a survey, or otherwise communicate with us. This may include:

  • Contact information, such as your name, email address, mailing address, and phone number.
  • Account information, such as your username, password, and account preferences.
  • Order and transaction information, such as products purchased, order history, shipping and billing addresses, and returns or exchanges.
  • Payment information, such as your payment card details. Payment card information is collected and processed directly by our third-party payment processors. We do not store your full payment card number on our systems.
  • Communications, such as the content of emails, chat messages, or other messages you send us, and any information you choose to include in them.
  • Content you submit, such as product reviews, ratings, photos, comments, and survey responses.
  • Marketing preferences, such as your email and text message subscription choices.

2.2 Information Collected Automatically

When you visit or interact with the Services, open our emails, or view our advertisements, we and our service providers may automatically collect certain information using cookies, pixels, web beacons, tags, software development kits, server logs, and similar technologies (together, “Cookies”). This may include:

  • Device information, such as your IP address, browser type and version, operating system, device type, screen size, language settings, and unique device or advertising identifiers.
  • Usage information, such as pages viewed, products viewed, items added to your cart, links clicked, search terms, referring and exit pages, the date and time of your visit, and time spent on pages.
  • Approximate location, such as city, region, or country, inferred from your IP address. We use this information, among other things, to display prices in your local currency.
  • Email and message engagement, such as whether you opened an email or text message or clicked a link in it.

2.3 Information from Third Parties

We may receive information about you from third parties, and combine it with information we collect, including:

  • Service providers, such as payment processors, shipping carriers, fraud prevention services, and e-commerce platform providers.
  • Advertising and analytics partners, such as information about your interactions with our advertisements on other websites and platforms.
  • Social media platforms, if you interact with us on social media or connect a social media account, subject to your privacy settings on that platform.
  • Other sources, such as marketing partners and publicly available sources.

2.4 Sensitive Personal Information

We do not intentionally collect sensitive personal information (such as racial or ethnic origin, health information, precise geolocation, or government identification numbers) through the Services. Please do not send us this type of information. Account login credentials and payment card details are handled as described above and are used only to provide the Services.

3. How We Use Your Information

We use personal information for the following purposes:

  • To provide the Services and fulfill orders, including processing payments, shipping products, handling returns and exchanges, and sending order confirmations and shipping updates.
  • To manage your account and remember your preferences.
  • To communicate with you, including responding to your questions and requests and providing customer support.
  • To send marketing communications, such as promotional emails and text messages, where you have agreed to receive them or where otherwise permitted by law.
  • To personalize your experience, such as showing products and offers that may interest you and displaying prices in your local currency.
  • To advertise, including showing you advertisements for our products on other websites, apps, and social media platforms, and measuring the effectiveness of our advertising.
  • To analyze and improve the Services, including understanding how visitors use our website, developing new products and features, and conducting research and analytics.
  • To publish reviews and other content you choose to submit.
  • To protect our business and our customers, including detecting and preventing fraud, unauthorized transactions, and other harmful or illegal activity, and maintaining the security of our systems.
  • To comply with legal obligations, respond to lawful requests from authorities, and establish, exercise, or defend legal claims.
  • For other purposes that we describe to you at the time we collect the information, or with your consent.

We may also create deidentified or aggregated information from personal information. We will maintain deidentified information in deidentified form and will not attempt to reidentify it, except as permitted by law.

3.1 Legal Bases for Processing (EU and UK Users)

If you are located in the European Economic Area (“EEA”) or the United Kingdom, we process your personal information only when we have a legal basis to do so, as follows:

  • Performance of a contract, such as when we process and deliver your orders, manage your account, and provide customer support.
  • Consent, such as when we send you marketing emails and text messages. You may withdraw your consent at any time.
  • Legitimate interests, such as improving and securing the Services, preventing fraud, analyzing how the Services are used, and communicating with existing customers about similar products, where our interests are not overridden by your rights and interests.
  • Legal obligation, such as keeping tax and accounting records and responding to lawful requests from authorities.

Withdrawing your consent does not affect the lawfulness of processing carried out before you withdrew it.

4. Cookies and Similar Technologies

We and our third-party partners use Cookies on the Services for the following purposes:

  • Strictly necessary Cookies are required for the website to function, such as keeping items in your cart, processing checkout, maintaining security, and remembering your currency selection.
  • Functional Cookies remember your preferences and settings to improve your experience.
  • Analytics Cookies help us understand how visitors use the Services, such as which pages are visited and how long visitors stay, so we can improve the website.
  • Advertising Cookies are used by us and our advertising partners, including social media platforms, to show you advertisements for our products on other websites and apps and to measure the performance of our advertising.

Currency Conversion. We use third-party services to process your IP address to determine your approximate location so that prices can be shown in your local currency. Your currency selection is stored in a session Cookie that is deleted when you close your browser.

Your Cookie Choices. Most browsers accept Cookies by default. You can set your browser to refuse or delete Cookies, or to alert you when Cookies are being sent. Some features of the Services may not work properly if you disable Cookies. To learn more about interest-based advertising and how to opt out, visit the Digital Advertising Alliance at www.aboutads.info/choices, the Network Advertising Initiative at www.networkadvertising.org/choices, or, for EU users, www.youronlinechoices.eu. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Do Not Track. Some browsers offer a “Do Not Track” (“DNT”) setting. Because there is no common industry standard for responding to DNT signals, our website does not currently respond to them.

5. How We Share Your Information

We may disclose personal information to the following categories of recipients:

  • Service providers and processors that perform services on our behalf, such as e-commerce platform and website hosting, payment processing, order fulfillment and shipping, customer service, email and text message delivery, product review management, data analytics, IT and security services, fraud prevention, and professional advisors such as lawyers and accountants. These providers may use personal information only as needed to perform services for us and as permitted by our agreements with them.
  • Advertising and analytics partners, including social media platforms and advertising networks, that help us deliver and measure advertising and understand use of the Services. Some of these partners may use the information for their own purposes, as described in their own privacy policies.
  • Mobile carriers and messaging platforms, as needed to deliver text messages you have agreed to receive.
  • Business transferees, in connection with an actual or proposed merger, acquisition, financing, reorganization, bankruptcy, sale of all or part of our assets, or similar transaction. If this happens, the personal information we hold may be one of the transferred assets.
  • Government authorities, law enforcement, and others, when we believe in good faith that disclosure is required by law, regulation, subpoena, court order, or other legal process, or is necessary to protect the rights, property, or safety of HOK, our customers, or others, including to prevent fraud.
  • Others, with your consent or at your direction.

5.1 “Sale” and “Sharing” of Personal Information

We do not sell personal information for money. However, some U.S. state privacy laws broadly define a “sale” to include making personal information available to third parties in exchange for something of value, and define “sharing” or “targeted advertising” to include disclosing information for advertising based on activity across different websites and services. Our use of advertising and analytics Cookies may be considered a “sale,” “sharing,” or “targeted advertising” under these laws.

In the past 12 months, we may have “sold” or “shared” the following categories of personal information, in each case to advertising and analytics partners, for advertising and analytics purposes: identifiers (such as IP address and device identifiers), commercial information (such as products viewed or purchased), and internet or other electronic network activity information (such as browsing and interaction data). You can opt out as described in Section 9.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

Text Messaging Data. Notwithstanding anything else in this Privacy Policy, we do not sell, rent, loan, trade, lease, or share mobile phone numbers or text message opt-in data and consent collected through our text message program with any third parties or affiliates for their own marketing or promotional purposes.

6. Marketing Communications

6.1 Email

If you subscribe to our emails, we may send you newsletters, promotions, and product updates. You can unsubscribe at any time by clicking the “unsubscribe” link at the bottom of any marketing email or by contacting us. Even if you unsubscribe, we may still send you transactional messages, such as order confirmations and shipping notices.

6.2 SMS/MMS Text Message Marketing Program

If you opt in to our text message program (the “Program”), you agree to receive recurring automated marketing text messages from HOK at the mobile number you provide. These may include promotions, product announcements, cart reminders, surveys, giveaways, and other marketing content. Consent to receive text messages is not a condition of any purchase. Message frequency varies. Message and data rates may apply.

  • Opting out. You can cancel at any time by replying STOP, CANCEL, END, QUIT, or UNSUBSCRIBE to any message. You may receive one final message confirming your opt-out.
  • Help. For help, reply HELP or contact us at contact@thehok.com or (302) 238-1730.
  • Carriers. Mobile carriers are not liable for delayed or undelivered messages.
  • Cart reminders. We may use Cookies to identify when you leave items in your cart and, if you have opted in to the Program, send you a reminder text.

We use information collected through the Program only to send you text messages, administer the Program, and respond to you. We may share this information with our messaging platform providers, mobile carriers, and other vendors who help us deliver messages. As stated in Section 5.1, we do not sell, rent, loan, trade, lease, or otherwise transfer for profit any phone numbers or customer information collected through the Program to any third party. We may disclose information as necessary to comply with law, regulation, or governmental request, to avoid liability, or to protect our rights or property.

When you enroll in the Program, you agree to provide accurate, complete, and truthful information, and not to use a false or misleading name or a phone number you are not authorized to use. If we believe the information you provided is untrue, inaccurate, or incomplete, or that you enrolled for an improper purpose, we may refuse or end your access to the Program.

By enrolling in the Program, you also agree to our Messaging Terms and Messaging Privacy Policy.

7. Data Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy. After that, we delete it or deidentify it. To decide how long to keep information, we consider how much and what kind of information it is, why we collected it, whether we still need it for that purpose, the potential risk of harm from unauthorized use or disclosure, and our legal, tax, and accounting obligations. As a general guide:

  • Order, transaction, and account information: for as long as your account is active and for up to 7 years after your last purchase, to meet tax, accounting, and legal requirements.
  • Marketing subscription information: until you unsubscribe or withdraw consent, or for 3 years after your last interaction with our marketing, whichever comes first. We keep a record of your opt-out so we can honor it.
  • Customer service communications: for up to 3 years after the inquiry is resolved.
  • Cookie and usage data: for up to 13 months from collection, unless a shorter period applies to a specific Cookie.

We may keep information longer where needed to resolve disputes, enforce our agreements, respond to legal claims, or comply with the law.

8. Security, Children, and International Transfers

8.1 How We Protect Your Information

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Payment information is processed through payment processors that maintain industry-standard security. However, no method of transmission over the internet or of electronic storage is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your account password confidential.

8.2 Children’s Privacy

The Services are not directed to children under 16, and we do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will delete it. If you believe a child has provided us with personal information, please contact us.

8.3 International Data Transfers

HOK is based in the United States, and we and our service providers may process and store personal information in the United States and other countries. These countries may have data protection laws that differ from the laws where you live. When we transfer personal information from the EEA, the UK, or Switzerland to countries that have not been found to provide an adequate level of protection, we use appropriate safeguards. These may include the European Commission’s Standard Contractual Clauses (and the UK International Data Transfer Addendum), or transfers to recipients certified under the EU-U.S. Data Privacy Framework and its UK Extension. You may contact us for more information about these safeguards.

8.4 Third-Party Links and Platforms

The Services may contain links to third-party websites, social media platforms, and services. We are not responsible for the privacy practices of these third parties, and we encourage you to read their privacy policies.

9. Your Privacy Rights and Choices

9.1 Choices Available to Everyone

  • Account information. You can review and update your account information by logging in to your account.
  • Marketing. You can unsubscribe from emails and text messages as described in Section 6.
  • Cookies. You can manage Cookies as described in Section 4.
  • Access, correction, and deletion. You can contact us to ask to access, correct, or delete the personal information we hold about you, subject to applicable law.

9.2 U.S. State Privacy Rights

Depending on where you live, including California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia, and other states with similar laws, you may have the following rights, subject to certain exceptions:

  • Right to know / access: to confirm whether we process your personal information and to access it, including the categories of personal information we collected, the sources, the purposes, and the categories of third parties to whom we disclosed it.
  • Right to a copy (portability): to obtain a copy of your personal information in a portable and, where technically feasible, readily usable format.
  • Right to correct: to correct inaccurate personal information.
  • Right to delete: to delete personal information we collected from or about you.
  • Right to opt out of the sale of your personal information, the sharing of your personal information for cross-context behavioral advertising, targeted advertising, and profiling in furtherance of decisions that produce legal or similarly significant effects. We do not engage in this type of profiling.
  • Right to limit use of sensitive personal information. We do not use or disclose sensitive personal information for purposes that would give rise to this right.
  • Right to non-discrimination: we will not discriminate against you for exercising any of your privacy rights.

How to Opt Out. To opt out of the sale or sharing of your personal information and targeted advertising, email us at contact@thehok.com with the subject line “Opt-Out Request” or call us at (302) 238-1730. You can also limit Cookie-based advertising through your browser settings and the industry opt-out tools described in Section 4.

How to Submit a Request. To exercise your other rights, email us at contact@thehok.com or call us at (302) 238-1730. We will need to verify your identity before responding, generally by matching information you provide with information we already have. You may use an authorized agent to submit a request on your behalf. We may ask the agent for proof of your written authorization, and may ask you to verify your identity directly. We will respond within the time required by law, which is generally 45 days and may be extended where permitted.

Appeals. If we deny your request, you may appeal by emailing contact@thehok.com with the subject line “Privacy Request Appeal.” We will respond to your appeal within the time required by law. If you disagree with our decision, you may contact your state Attorney General.

9.3 Additional Information for California Residents

This section supplements the rest of this Privacy Policy and applies to California residents under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”).

Notice at Collection. In the past 12 months, we have collected the following categories of personal information:

  • Identifiers, such as name, email address, mailing address, phone number, IP address, device and advertising identifiers, and account username.
  • Customer records described in Cal. Civ. Code § 1798.80(e), such as name, address, phone number, and payment card information.
  • Commercial information, such as products purchased or viewed, order history, and purchasing preferences.
  • Internet or other electronic network activity, such as browsing history, pages viewed, and interactions with our website, emails, and advertisements.
  • Approximate geolocation, such as city, region, or country inferred from your IP address.
  • Audio, electronic, or visual information, such as photos you submit with reviews.
  • Inferences, such as product preferences and interests drawn from the information above.
  • Sensitive personal information, limited to account login credentials and payment card information in combination with a security code.

Disclosures. We disclose each of these categories to service providers for business purposes. We disclose identifiers to mobile carriers and messaging platforms to deliver text messages. We may “sell” or “share” identifiers, commercial information, internet activity, and inferences to advertising and analytics partners, as described in Section 5.1. We do not sell or share customer records, approximate geolocation, audio or visual information, or sensitive personal information.

Sources. We collect these categories from you directly, from your device automatically, and from the third parties described in Section 2.3.

Purposes. We collect, use, and disclose these categories for the purposes described in Section 3, including the business purposes of providing the Services, fulfilling orders, providing customer service, advertising and marketing, analytics, security and fraud prevention, debugging, quality assurance, and legal compliance.

Retention. We retain each category for the periods described in Section 7.

Shine the Light. California Civil Code § 1798.83 allows California residents to request information about our disclosure of certain personal information to third parties for their direct marketing purposes during the preceding calendar year. To make a request, email contact@thehok.com with the subject line “Shine the Light Request.”

9.4 Rights for Residents of the EEA and UK

If you are located in the EEA or the UK, you have the right, subject to certain exceptions, to:

  • access your personal information and receive a copy of it;
  • correct inaccurate or incomplete personal information;
  • ask us to delete your personal information;
  • restrict our processing of your personal information;
  • receive your personal information in a structured, commonly used, and machine-readable format, and have it sent to another controller (data portability);
  • object to our processing based on legitimate interests, and to object at any time to processing for direct marketing;
  • withdraw your consent at any time, where we rely on consent; and
  • not be subject to decisions based solely on automated processing that produce legal or similarly significant effects. We do not make such decisions.

To exercise these rights, contact us at contact@thehok.com. We will respond within one month, which may be extended by two further months where permitted by law. You also have the right to lodge a complaint with your local data protection supervisory authority. In the UK, that is the Information Commissioner’s Office (ico.org.uk).

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, the Services, or applicable law. When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy. If we make material changes, we will notify you as required by law, for example by posting a notice on our website or by email. Where required by law, we will ask for your consent to material changes. We encourage you to review this Privacy Policy periodically.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, or would like to exercise your rights, please contact us:

Chandi Corp LLC (owner and operator of HOK)
Attn: Privacy Team
8 The Green, Ste A Dover, DE 19901 United States
Email: contact@thehok.com
Phone: (302) 238-1730
Website: thehok.com